Authentic dishes from around the world, paired with an ice-cold Coke from a glass bottle, the original way to enjoy Coca-Cola, are an unbeatable combination. From these ingredients, we created The Original Way Coke Food Festival to promote Coca-Cola's HORECA business. Our food festival attracted over 16,000 visitors across three cities, inspiring widespread social media engagement. Major publications, including Süddeutsche Zeitung and Vice Magazine, covered the event, amplifying its reach to a total audience of more than 46 million.